Urban Tots Unlisted Share
61.6K
BUY
₹52.00
SELL
₹60.00
As on November 16, 2025 Urban Tots share price is ₹52.00 per share. The 52-week high for Urban Tots stock price is ₹100.00, while the 52-week low is ₹48.50.
About Urban Tots Unlisted Share
Deepak Houseware and Toys Pvt Ltd, known as Urban Tots, is a pioneer in the Indian toy industry, having commenced operations in August 2021. Headquartered in Rajasthan, the company is committed to providing high-quality and innovative toys. With a state-of-the-art manufacturing facility, Urban Tots focuses on enriching playtime with creative and engaging products.
Business Division
- Diverse Toy Offerings: The company manufactures a wide range of toys, including plastic, electronic, wooden, and metallic toys, catering to varied customer preferences.
- Retail and Online Presence: Urban Tots has a strong distribution network with 18 exclusive agreements with major retailers such as First Cry, DMart, VMart, Hamleys, and Reliance. Additionally, the company has a robust online presence through Amazon and Flipkart.
- Innovation and Self-Reliance: Urban Tots is among the first Indian toy manufacturers to produce its own molds, reducing dependency on imports and enhancing product differentiation. The company is also collaborating with Indian Oil Corporation (IOC) to expand its market reach.
- Government Support: The company benefits from government initiatives, including:
- 5% subsidy on interest payments under Rajasthan DIC Scheme to promote employment.
- Production Linked Incentive (PLI) Scheme by the Government of India.
- Future Growth Plans: Urban Tots aims to expand its retail footprint and enhance marketing strategies, with a vision to go public (IPO) within the next five years.
Financial Highlights
- Revenue Growth: The company reported a revenue increase from ₹1,623 lakh (2022) to ₹7,882 lakh (2024), showing robust growth.
- Cost of Material Consumed: Increased proportionally with revenue, from ₹1,068 lakh (2022) to ₹5,489 lakh (2024).
- Gross Margins: Declined slightly from 34.2% (2022) to 30.36% (2024) due to higher production costs.
- EBITDA Growth: Improved from ₹378 lakh (2022) to ₹1,201 lakh (2024), despite an increase in employee and other expenses.
- Operating Profit Margin (OPM): Declined from 23.29% (2022) to 15.24% (2024), indicating rising operational costs.
- Net Profit (PAT): Increased significantly from ₹242 lakh (2022) to ₹704 lakh (2024), reflecting strong financial performance.
- Earnings Per Share (EPS): Grew from ₹5.08 (2022) to ₹1.26 (2024) due to changes in share capital and financial adjustments.
Disclaimer*This research has been conducted on available data. Investors are advised to perform their own research and due diligence before making any investment decisions. We are not responsible for any financial losses or inaccuracies in the data provided
Pros
- Rapid Revenue Growth – Urban Tots’ revenue surged from ₹1,623 lakh (2022) to ₹7,882 lakh (2024), indicating strong market demand.
- Strong Retail & Online Presence – Exclusive agreements with major retailers and listings on Amazon & Flipkart ensure wide market reach.
- Government Support – Benefits from Rajasthan’s DIC scheme and India’s PLI scheme, reducing financial burdens and enhancing profitability.
Cons
- Declining Margins – Gross margins dropped from 34.2% (2022) to 30.36% (2024), signaling rising production costs.
- Increasing Debt – Borrowings increased from ₹1,217 lakh (2022) to ₹2,897 lakh (2024), raising financial risk.
- IPO Uncertainty – Although planned within five years, IPO success depends on market conditions and business performance.
Key Details
Financials
Promoters or Management
Annual Reports
DRHP
Frequently Asked Questions
1. Has Urban Tots done any private placement in the past year?
Urban Tots issued 6,00,000 shares at a price of 90 per share. This would raise 5.4 crore for the company which would be used for expansion. These shares were issued to its promoters.
2. Where does Urban Tots sell its products?
Urban Tots’ distribution network is robust, with 18 exclusive agreements with major retailers like First Cry, DMart, VMart, Hamleys, and Reliance, alongside a strong online presence on Amazon and Flipkart.
3. Is there any government support for Urban Tots?
The company’s growth and expansion are also supported by favourable government policies. The Rajasthan state government, under the DIC scheme, has selected Urban Tots for a subsidy of 5% on interest payments to promote employment within the state. Additionally, Urban Tots is a beneficiary of the Government of India’s Production Linked Incentive (PLI) scheme.